Hi, what are you looking for?
DT Dobie see chip shortage easing
Philips to cut 4,000 jobs as losses deepen
Literature finds unlikely social media partner in TikTok
Safaricom, YouTube ink deal to promote online content creation
Google fined $162 mn by Indian watchdog over market dominance
Digital Transformation Awards to be held in November
Meta to launch ‘metaverse academy’ in France
PE firm Ascent Capital buys majority in Valley Hospital in Nakuru
Mastercard, OPay announce strategic partnership to grow cashless ecosystem
Does the 12pc minimum wage have a discernible effect on employment?
Medicine worth Sh57 million Supplied to Kericho Hospitals
Mombasa governor pledges to set up a ward development fund
New PM inherits UK economy in crisis
EACC to probe Kisii county clerk over foreign trips
China economy grows 3.9 percent year-on-year in third quarter
IFC Managing Director Makhtar Diop sits down with Sauti Sol
Seasoned Content Creators Jacky Vike And Jaymo Ule Msee Offer Great Advice To Newbies
Creativity in Marketing: What it Takes to Create Powerful Campaigns
Capital FM, EABL and MSK in partnership to launch marketing-driven podcasts
AgriTechs bet on Kenya’s mobile coverage to make farming more productive
Capital FM’s Digital Director David Muba and EABL’s Head of Media Futures Waithera Kabiru Discuss their Digital Careers
The Importance of the Role of Marketing in an Organisation as told by Graham Villiers-Tuthill
Growth, Love and Education in the Life of Funke Michaels
Head of Brand and Marketing Communications at Safaricom, Carolyne Kendi, Shares Her Atypical Marketing Journey
Manish Sardana on Entrepreneurship, Leadership and What it takes to be Successful in a Digital World.
Capital FM commemorates anniversary of Chris Kirubi’s death
Finding Opportunity in the midst of the pandemic: AskKirubi
COVID-19: Lessons Learned and Future Direction for Entrepreneurs
Kirubi set to acquire half of Centum Plc following nod by CMA
Kirubi warns investors against fake cryptocurrency platform using his name
NAIROBI, Kenya, Sep 13- Motor vehicle manufacturing company Isuzu has today unveiled Olympic marathon champion Eliud Kipchoge as its brand ambassador in a one-year renewable deal worth close to Sh14mn.
In the deal, Kipchoge will earn Sh7mn in cash and will be given an Isuzu D-max for training and personal use. On top of that, Isuzu have promised to reward Kipchoge with a D-Max Luxury double cab worth Sh5.9mn if he breaks the World record over the next one year.
Kipchoge is scheduled to race at the Berlin Marathon on September 24 where he is touted to make an attempt of lowering the record of 2:02:57 set by compatriot Dennis Kimetto on the same course in 2014.
“This is a great endorsement for me coming two weeks to the race in Berlin. It will push me to go out there and perform well. I think it is time athletes and corporates engage more because I believe it is a win-win situation for both,” Kipchoge said.
Speaking after unveiling the deal and handing the 33-year old athlete his training Isuzu D-Max, Isuzu East Africa Chief Financial Officer Charles Kariuki disclosed they were attracted to Kipchoge due to his resilience, most recently having undertaken an ambitious project of being the first man to run a marathon under two hours.
“We have signed up with Eliud because over the years he has demonstrated strength, resilience and reliability in his performance. He has not failed and that resonates well with our Isuzu D-Max that we are giving him,” Kariuki said.
Kariuki, whose company has a partnership with the Kenya Rugby Union as their official transport partner, has at the same time urged more corporate to come on board and help sports stars who fly the country’s flag raise their standards.
“These athletes fly our flag high year in year out and I think as corporates we need to do more to support them,” added Kariuki.
By Tim Olobulu
NAIROBI, Kenya, Mar 12 – The country’s super wealthy individuals are increasing their holding of bonds, gold and cash, a new report by Knight…
NAIROBI, Kenya, Mar 9 – Businessman and industrialist Dr. Chris Kirubi has urged members of the public to exercise extreme caution when making any…
NAIROBI, Kenya, Mar 24 – Businessman and industrialist Dr. Chris Kirubi is set to own half of Centum Investment Company PLC, following a go-ahead…
It is without a doubt that the COVID-19 pandemic has caught the whole world by surprise. Although its full impact is yet to be…
NAIROBI, Kenya, Mar 18 – Commercial Banks have been ordered to provide relief to borrowers on their personal loans, with loans eligible from March…
NAIROBI, Kenya, Jun17 – Kenya’s tea leaves manufacturer Kericho Gold, has been awarded the Superbrands Seal by Superbrands East Africa for their quality variety…
NAIROBI, Kenya, Apr 13 – As the local telecommunications industry gears up to roll out 5G networks in the country, the Communications Authority of…
NAIROBI, Kenya, Mar 22 – Airtel Kenya is offering free internet access for students in order to enable continued learning at home in the…
© 2022 Capital Digital Media. Capital Group Limited. All Rights Reserved