Amazon is quietly piloting a new tier for its Prime membership in India, providing customers with access to popular benefits such as free two-day delivery and ad-supported Prime Video in standard definition at a lower price.The new tier, called Prime Lite, is currently available to select customers at a discounted annual price of $12 (999 Indian rupees). This is a cost-effective alternative to the regular Prime membership, which is priced at $18 (1499 Indian rupees) per year, or $2.20 (179 Indian rupees) per month. Amazon’s Prime membership has been available in India since 2016. It was priced at $12 a year for some time, though the company increased its pricing to $18 in December 2021. The new offering comes just weeks after Amazon launched Prime Gaming in India. The gaming-focused service is complementary to Amazon Prime and Prime Video subscribers.

As freight truck utilization continues to fall from pandemic-era capacity, more small carriers are giving up for-hire authority as equipment and other carrier costs remain higher at the start of 2023. This could be a slow, messy year for freight. The trucking industry lost more carriers in December than any month since Hurricane Katrina disrupted much of the over-the-road freight industry, according to data from FTR Transportation Intelligence. This followed months upon months of more new motor carriers trying to get in on the raging freight market. The booming freight market born out of the pandemic that began nearly three years ago created a market for new for-hire carriers within a thriving spot market. During most of 2020 and 2021, hundreds to thousands of companies established for-hire authority each month. While there were fits and starts through much of 2022, the industry started losing “a pretty substantial number” of carriers in October.

That’s all for this week. Enjoy the weekend and the song of the week, Robots by Dan Mangan.

The post This Week in Logistics News (January 14 – 20) appeared first on Logistics Viewpoints.

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