HOFFMAN ESTATES, Ill.–(BUSINESS WIRE)–CDK Global Inc., a leading automotive retail software provider, will launch their new portfolio of enhanced dealer workflows at the 2023 National Automobile Dealers Association (NADA) Show in Dallas on Thursday, Jan. 26. CDK will feature new and enhanced solutions in Digital Sales, CRM, F&I, Fixed Operations and DMS for automotive retailers, original equipment manufacturers (OEMs) and industry partners across North America.
Located in booths #2533 and #2732, CDK will unveil new product demonstrations, conduct fireside chat conversations with industry experts and present timely automotive retail market research. Remote attendees to the show can view content at cdkglobal.com/nada2023.
“As consumers continue to utilize digital resources for their car shopping and buying journey, it is essential that automotive retailers foster the customer connection by providing a seamless purchase and service experience,” said Brian MacDonald, president and chief executive officer, CDK Global. “We are looking forward to showcasing our innovative technologies that will enable dealers to sell and service more vehicles and transform their businesses for generations to come.”
CDK’s multi-day “Connections That Move You” booth experience will kick off with a State of the Industry address by Brian MacDonald. Discussing the recent changes impacting the industry, MacDonald will outline CDK’s partnership with dealerships in delivering a streamlined and convenient consumer experience. NADA show attendees will also discover new and enhanced solutions from CDK, including:
Modernizing the Dealership Workflow
Harnessing the Power of Data, Intelligence and Security
Utilizing Market Research Insights
CDK will also unveil new market research studies that assists auto retailers with up-to-date consumer and technology trends. The Friction Points study highlights dealership sticking points that create roadblocks for customers across generations, including waiting time, additional fees and price negotiations. An additional Service Shopper report will center on a range of service features to improve retention, including both digital and physical solutions.
About CDK Global Inc.
CDK Global is a leading provider of cloud-based software to dealerships and Original Equipment Manufacturers (“OEMs”) across automotive and related industries. The Company’s cloud-based, software as a service (“SaaS”) platform enables dealerships to manage their end-to-end business operations including the acquisition, sale, financing, insuring, repair, and maintenance of vehicles. By automating and streamlining critical workflows, the integrated platform of modern solutions enables dealers to sell and service more vehicles by creating simple and convenient experiences for customers and improves their financial and operational performance.
Lisa Finney
248-345-4842
Lisa.Finney@cdk.com
Lisa Finney
248-345-4842
Lisa.Finney@cdk.com