Benchmarking is the process of comparing current performance against current industry standards or previously established performance levels. This allows shippers to gain insight into how their supply chain compares to others in terms of cost-efficiency, speed, and reliability.

Benchmarking offers numerous benefits for shippers including improved visibility, better cost control, more reliable service providers, and increased transparency throughout the entire supply chain network. It also helps reduce risk by providing insights into potential risks associated with particular processes or operations that could lead to delays or higher costs.

Benchmarking your freight rates is an essential part of running a successful business in today’s increasingly competitive environment. It enables shippers to compare their own performance against industry standards and identify areas where improvements can be made in order to maximize cost-efficiency across their entire supply chain network. Additionally, using analytics tools such as predictive analytics or machine learning algorithms provides greater visibility into traffic flow trends so that potential issues can be identified before they occur – ultimately leading to improved efficiency and lower costs over time. By taking advantage of benchmarking techniques combined with advanced analytics tools, businesses can remain competitive while optimizing their freight rate management processes for maximum success!

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