Hi, what are you looking for?
OPPO unveils its Reno8 series in Kenya
Meta confirms WhatsApp outage, working to restore service
DT Dobie see chip shortage easing
Philips to cut 4,000 jobs as losses deepen
Literature finds unlikely social media partner in TikTok
Digital Transformation Awards to be held in November
Meta to launch ‘metaverse academy’ in France
PE firm Ascent Capital buys majority in Valley Hospital in Nakuru
Mastercard, OPay announce strategic partnership to grow cashless ecosystem
Does the 12pc minimum wage have a discernible effect on employment?
Kenyans to access affordable homes from as low as Sh2400 monthly
President Ruto declares an end to Kazi Mtaani program
Murang’a county and NHIF enter Sh170 million deal for special health cover
Ntutu and Ole Kina row over Ward Development Fund
Uasin Gishu County bid for Eldoret City status
IFC Managing Director Makhtar Diop sits down with Sauti Sol
Seasoned Content Creators Jacky Vike And Jaymo Ule Msee Offer Great Advice To Newbies
Creativity in Marketing: What it Takes to Create Powerful Campaigns
Capital FM, EABL and MSK in partnership to launch marketing-driven podcasts
AgriTechs bet on Kenya’s mobile coverage to make farming more productive
Capital FM’s Digital Director David Muba and EABL’s Head of Media Futures Waithera Kabiru Discuss their Digital Careers
The Importance of the Role of Marketing in an Organisation as told by Graham Villiers-Tuthill
Growth, Love and Education in the Life of Funke Michaels
Head of Brand and Marketing Communications at Safaricom, Carolyne Kendi, Shares Her Atypical Marketing Journey
Manish Sardana on Entrepreneurship, Leadership and What it takes to be Successful in a Digital World.
Capital FM commemorates anniversary of Chris Kirubi’s death
Finding Opportunity in the midst of the pandemic: AskKirubi
COVID-19: Lessons Learned and Future Direction for Entrepreneurs
Kirubi set to acquire half of Centum Plc following nod by CMA
Kirubi warns investors against fake cryptocurrency platform using his name
NAIROBI, Kenya, March 15 – Toyota Kenya has rebranded to Cooperation for Africa and Overseas (CFAO) Motors Limited Kenya in a move aimed at enhancing multi-brand distribution of cars, motorbikes, and equipment.
CFAO, whose parent company is Toyota Tsusho Corporation (TTC), will be the exclusive dealer of Toyota vehicles, its genuine parts in Kenya as well as exclusively offering Toyota manufacturer’s warranty
In addition, it will be the distributor of Suzuki vehicles, Yamaha motorbikes, and Hino trucks.
Arvinder Reel, CFAO Motors Kenya Ltd Managing Director, during a media briefing held on Tuesday, said that the firm will, however, retain its Toyota brand which will be a trading name.
“Our core business is Toyota, we are the exclusive distributor, by retaining the Toyota business means that we shall then deal with TTC and we will be the exclusive distributor of Toyota vehicles, nothing changes as far as our offerings are concerned, its purely a rebranding and we will have four brands under our wings,” he said.
“The rebrand and name change by Toyota Kenya Limited was approved through a special resolution by shareholders and authorization by the Board of Directors. Overall, this change allows us to enhance our value chain in the automotive sector over and above the Toyota brand, which remains the core of our business,’ he added.
Reel noted that the decision to rebrand was informed by the need to create a mobility solution provider through the multi-brand distribution of cars, motorbikes, and equipment with non-specific names.
“When we took in other brands under Toyota, it was difficult to communicate (Suzuki- by Toyota), there was a miscommunication when we dealt with other brands, it is better with non-specific brands,” he said.
Under the business, Kenyans can be able to trade in their used vehicles with a new vehicle in order to boost new vehicle sales.
The rebranding, he added, will also enhance its value chain through used cars and trade-in business under the ‘Automark’ brand.
“There is no distributor offering complete value chain, we will offer trade-in for our customers, we are training our staff on how to do valuation and assess used car vehicles,” he said.
He said that CFAO also seeks to seize the opportunity to get the integrated Africa network where it operates.
CFAO which started operations in Africa in 1852 has a turnover revenue of 5.8 billion Euros and specializes in healthcare, mobility, infrastructure, and consumer goods in 39 countries on the African continent.
In 2016, TTC which is based in Paris, France acquired CFAO along with all its subsidiaries and networks across Africa.
TTC went further to form an African Division with all operations in Africa reporting to CFAO Paris.
NAIROBI, Kenya, Mar 12 – The country’s super wealthy individuals are increasing their holding of bonds, gold and cash, a new report by Knight…
NAIROBI, Kenya, Mar 9 – Businessman and industrialist Dr. Chris Kirubi has urged members of the public to exercise extreme caution when making any…
NAIROBI, Kenya, Mar 24 – Businessman and industrialist Dr. Chris Kirubi is set to own half of Centum Investment Company PLC, following a go-ahead…
It is without a doubt that the COVID-19 pandemic has caught the whole world by surprise. Although its full impact is yet to be…
NAIROBI, Kenya, Mar 18 – Commercial Banks have been ordered to provide relief to borrowers on their personal loans, with loans eligible from March…
NAIROBI, Kenya, Jun17 – Kenya’s tea leaves manufacturer Kericho Gold, has been awarded the Superbrands Seal by Superbrands East Africa for their quality variety…
NAIROBI, Kenya, Apr 13 – As the local telecommunications industry gears up to roll out 5G networks in the country, the Communications Authority of…
NAIROBI, Kenya, Mar 22 – Airtel Kenya is offering free internet access for students in order to enable continued learning at home in the…
© 2022 Capital Digital Media. Capital Group Limited. All Rights Reserved